by Dr. Enrico C. Mina
October 27, 2020
9:00am – 12:00nn

Regular Rate           Php 1,499.00 + VAT starting October 21, 2020
Early Bird Rate        Php 1,399.00 + VAT until October 20, 2020
Group Rate              Php 1,299.00 + VAT per pax for 5 or more pax

Inclusive of the Webinar Session, the presentation materials and the Digital Certificate



Many organizations are unprepared when a major unexpected crisis erupts. They are caught figuratively with their pants down. Then they are forced to react to the unpleasant situation based on gut-feel or instinct, often under intense pressure and public scrutiny. The COVID -19 pandemic clearly illustrates this.

There is an organized and systematic way to anticipate a crisis and determine the best course of action—before a crisis erupts. This approach is known to many as Risk Management or Crisis Management. This course addresses this issue.

Learning Outcomes

At the end of this session, the participants would have been able to:

1. Understand and explain the meanings of crisis, risk, probability, seriousness, preventive measures, contingency measures, and Risk Management Plan.

2. Identify the risks that their organization faces and how to respond to them.

3. Collectively create a Risk Management Plan and be ready when a crisis does occur.

4. Learn lessons from past crises to improve the responses to future crises.

Course Outline

I. What is a crisis?

A.   Definition: a serious and undesirable deviation from the “normal” or expected situation

B.   This deviation cannot be ignored or expected to disappear by itself, but calls for a response.

C.   The causes of the crisis may be beyond the control of the organization but its response is under its control.

II. Risk Management

A.   The best way to ensure the correctness of the response

B.   Steps to take.

C.   Risk = Probability of occurrence x Seriousness of the impact

  1. Probability is the likelihood that something will happen,
  2. Seriousness is the magnitude of the negative impact if it happens.

D.   Priority setting for combinations of probability and seriousness

E.   Prevention of a crisis is always preferable.

F.   The second line of defense is to reduce or mitigate the Seriousness of the impact

G.  Organization of a Crisis Management Committee,

III. Coping with the Crisis

A.   Once a crisis is verified, the Crisis Management Committee should be activated, and everyone immediately assumes his/her assigned role

B.   Internal communication

C.   Communication with outside entities

D.   Tending to the casualties

E.   Seeking outside help, as needed

F.   Cooperating with the authorities

IV. Post-crisis

A.   Returning to the approximation of a normal situation.

B.   Filing of insurance claims, if any.

C.   Coping with the legal, regulatory, or reporting requirements

D.   Appreciation and recognition

E.   Document the lessons learned


This course can be offered online via Zoom over a period of three hours.

Target Audience

This course is designed for all senior and middle managers who desire to help their organizations to anticipate and prepare for the occurrence of a disruptive event.


  • Dr. Enrico C. Mina is an Associate Professor of the Ateneo de Manila University Graduate School of Business, who teaches various economics and business management courses. He has had 27 years of teaching experience, the bulk of which was at the post-graduate level at the AGSB. Dr. Mina returned three years ago from a three-year teaching engagement as Senior Lecturer at the Department of Business Studies of the Papua New Guinea University of Technology at Lae City, Morobe Province, Papua New Guinea. While there, he taught courses in basic economics and management and acted as the Director of the Executive MBA Program, which he helped conceptualize and design and in which he taught six courses.
  • Dr. Mina also has extensive experience in the business world as manager, consultant, and trainer, particularly in the areas of Total Quality Management and kaizen (continuous improvement), operations and supply chain management, and strategic management.
  • Dr. Mina is a faculty member as well at the Ateneo School of Government, teaching Applied Economics in the Public Sector. At the same time, he teaches MBA courses at the Ateneo School of Medicine and Public Health, whose curriculum seamlessly integrates medical science and management.
  • He has written and published several research papers and original cases. While at PNG University of Technology, he wrote a textbook entitled Introduction to Economics for use by the university’s Department of Open and Distance Learning’s Adult Matriculation Program. He has also been the adviser of the Governance Innovation Report (equivalent to a masteral thesis) of 24 students at the Ateneo School of Government.
  • Dr. Mina obtained his Doctor of Business Administration (DBA) degree from De La Salle University-Manila in 2011, his MBA from the Ateneo Graduate School of Business in 1979, and two undergraduate degrees (AB major in Economics and BSBA major in Management, Summa cum Laude) from De La Salle University-Manila in 1973.


LIMITED SLOTS. Limited slots are available. To avoid last-minute delays and inconveniences, we advise you to please register at the latest two days or one day before the webinar event. 

REGISTRATION. You must register or be registered by someone else to be able to join our webinars. Webinar access links are strictly sent through email therefore make sure you indicate the right email addresses for the participants. Please indicate how many participants you wish to include before hitting the REGISTER NOW button.

CHECK OUT. When you go to the Checkout Page, double-check the number of participants you have to register, if you change your mind or wish to make last-minute adjustments, do not forget to update your cart by clicking the UPDATE CART button. Once everything is final, you may now click the PROCEED TO CHECK OUT button.

BILLING DETAILS AND THE NAMES OF THE PARTICIPANTS. On the upper portion, you have to enter your details (esp. your email address) as the one paying for the registration. Underneath, you have to enter the details (esp. the email addresses) of the participants you wish to join the webinar.


POWERMAX provides three (3) payment options:
(1) Bank Deposit/Online Bank Transfer
(2) PayPal/Credit or Debit Card Through PayPal
(3) Over The Counter (7 Eleven, Cebuana, etc.)

Bank Deposit or Online Bank Transfer
If you choose Bank Deposit/Online Bank Transfer, you have to send the proof of payment to info@powermax.ph.

IMPORTANT:  Proof of payment must be sent to info@powermax.ph. Failure to send the proof of payment to info@powermax.ph means the participants will not receive the webinar links even if the proof of payment is sent to other contact details of Powermax or its representatives (e.g., Facebook, Messenger, Viber, other email addresses, etc.).

Payment Through PayPal
If you choose to pay for your registration using PayPal you may do so. Please take note that PayPal also accepts Debit Cards and Credit Cards bearing the VISA and Mastercard logo. Unlike the Bank Deposit/Online Bank Transfer, the PayPal process automatically updates our system to issue the participants their access to our webinars. 

Payment Through Over The Counter (OTC)
You may also pay us through various OTC Over The Counter payment channels:

  1. 7 Eleven
  2. Bayad Center
  3. Cebuana Lhuillier
  4. ECPay
  5. LBC
  6. MLhuiller
  7. Robinsons
  8. Palawan pawnshop
  9. SM
  10. RD Pawnshop
  11. RuralNet
  12. Expresspay

If you Checkout using a particular Over The Counter payment channel, our system will send a barcode to your registered email. You can take this barcode, show, and pay over the counter. Please note that if you generate a barcode through 7 Eleven you must pay only through any 7 Eleven branch. When payment is made, proof of payment is sent to your email for payment reference.

WEBINAR ACCESS LINKS.  Once payment is made and verified, we can activate the spot on the webinar then we can send the webinar access links to the email addresses of the participants – this only goes with Bank Deposit/Online Bank Transfer.  However, for payments made using PayPal and OTC, the activation process is automatic. Note that your webinar access link cannot be shared with anyone else.  If you cannot attend on the date and time of the webinar kindly advise us at the latest one day ahead.

POWER WEBINARS. Powermax live webinars are designed to give you an incisive insight into a plethora of interesting and relevant topics using Zoom technology. It aims to uncork the latest updates, best practices, useful strategies, and tactics, and/or practical tips and techniques not just to widen your horizon but also to equip you with the essential knowledge and skills. Hopefully, this will also encourage you to register for the other webinars of Powermax. Just visit our site – www.powermax.ph to see our other webinars.


To ensure a pleasant webinar experience, we recommend to registrants to:

  1. Download and install the Zoom application beforehand
  2. Ensure that there is a proper internet WIFI connection
  3. Use a working webinar streaming device.

Thank you and enjoy!

Keep safe and God Bless!

1,499.00 1,399.00 + VAT


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